Sometimes, we simply have to believe. This might be a feeling of happiness, calmness, sadness, fear, inquisitiveness, or any other other emotion that you want to convey.
Underlying anger could be fear, hurt, a sense of betrayal, a feeling of being misunderstood. Interact and make conversation with your subject, or make them laugh, in order to help them feel more at ease and draw out their true feelings and emotions.
All this comes at a small price, though: blue shouldn't be used for food-related sites. If you want your characters to move your readers, take the plunge!
For instance, if the company was a drink, what kind would it be? Below, we'll explain all the noteworthy differences between a colour's shades, and consider their impact on web design.